Privacy Policy

Privacy Policy

Last updated: August 6, 2025

1. Introduction

Exotic Carbon Fiber, Inc. (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you access ExoticCarbonFiber.com and make use of our WooCommerce store, plugins, and integrations (e.g., Google Analytics, Meta (Facebook) Pixel, Google Merchant, GoDaddy Payments).

2. What Personal Data We Collect

  • Customer and Order Information: names, email addresses, shipping & billing addresses, phone numbers, order history—collected during account registration and checkout via WooCommerce.
  • Analytics and Tracking Data: IP address, device/browser identifiers, pages visited, referral sources, purchase events—collected through Google Analytics (GA4 integration) and Meta Pixel (Facebook for WooCommerce and Conversions API).
  • Payment Transaction Data: partial billing/payment information required to complete transactions via GoDaddy Payments plugin. Sensitive payment details are encrypted and not stored by us.

3. How We Use Your Data

  • Order processing & fulfillment: to process purchases, arrange shipping, send confirmations or updates.
  • Customer support: to respond to inquiries and manage returns/refunds.
  • Analytics & advertising: to measure performance, track WooCommerce events (product views, add‑to‑cart, purchases), optimize campaigns, and build lookalike audiences using Google Analytics and Meta Pixel/Conversions API.
  • Marketing & newsletters: with explicit consent, we may send promotional emails about new products, events, and special offers.

4. Cookies & Tracking Technologies

We and our partners use cookies, web beacons, and similar technologies to collect analytics and marketing data. These include:

  • Essential cookies: to enable checkout, user login, and session integrity in WooCommerce.
  • Performance/analytics cookies: from Google Analytics and Meta Pixel to monitor site usage and ad performance.
  • Advertising cookies: for retargeting across Google Ads and Meta platforms.

We only load non‑essential cookies after you give consent via our cookie banner (implemented via WP Full Picture or similar consent plugin).

5. Third‑Party Sharing

  • Analytics and advertising providers: Google (Analytics, Ads, Merchant Center), Meta (Facebook/Instagram) receive anonymized and aggregated usage data and conversion events.
  • Payment providers: GoDaddy Payments processes payment data based on your transaction; no full card data is stored by us.
  • Other service providers—for shipping, email delivery, customer service support—may receive minimal data necessary to perform their functions.

6. Consent and Legal Basis

We rely on:

  • Performance of contract: to process orders and provide services.
  • Legitimate interests: for site analytics and improving user experience.
  • Consent: for marketing communications, retargeting cookies, and tracking tools beyond essential functionality.

You may withdraw consent for marketing or tracking cookies at any time via our privacy settings or cookie banner.

7. Data Retention

  • Order and billing data are retained to fulfill legal and accounting obligations.
  • Analytics and tracking data are retained in anonymized or aggregated form in compliance with applicable regulations (e.g. GDPR, CCPA).

8. Your Rights

Depending on your location, you may request:

  • Access to your personal data
  • Correction or deletion of your data
  • Restriction of processing or objection to tracking
  • Withdrawal of consent
    To do so, please contact us using the details below.

9. Data Security

We maintain industry-standard safeguards (encryption, secure servers, access controls) to protect your data. Despite these measures, transmission over the internet cannot be guaranteed entirely secure.

10. International Transfers

We operate in the U.S., and certain processors (e.g., Azure, Google, Meta) may process data outside your region. We ensure these transfers comply with applicable data protection laws.

11. Updates to this Policy

This policy may be revised periodically. Any changes will be posted with an updated “Last updated” date. We recommend checking back occasionally for updates.

12. Contact Information

Exotic Carbon Fiber, Inc.
exoticcarbonfiber@gmail.com

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